You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Case History.
ANA has found 172 results for you, in 192 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974
×

Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-relative-simple-reader-panel-methods-yield-valuable-contributions-to-editorial-policies-1198


Research papers

The development of Zeit magazin guided by marketing research

The research for this colour magazine a supplement of DIE ZEIT (weekly) started in 1965/66, four years before it was launched, and the research activities are still going on. At the beginning of the planning phase prior to the development of ZEIT...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Georg Gramse
June 15, 1974
×

Citation

Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research


Research papers

Choice of a new target for a weekly magazine

The weekly newspaper 'La Vie Catholique', published in Paris, was founded in 1945 and destined to become a mass-circulation vehicle of expression for a closely circumscribed segment of Catholic opinion. Its circulation figure rose to attain a peak in...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Jean-Louis Laborie, Jacqueline Aglietta
Company: KANTAR TNS Malaysia
June 15, 1974
×

Citation

Laborie and Aglietta (1974a, June 15). Choice of a new target for a weekly magazine. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/choice-of-a-new-target-for-a-weekly-magazine


Research papers

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Napoleone Jesurum
June 15, 1974
×

Citation

Jesurum, N. (1974a, June 15). The point of view of management towards market research in general and editorial research in particular. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-point-of-view-of-management-towards-market-research-in-general-and-editorial-research-in-particular


Research papers

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Carlo Erminero, L. Rubini
Company: Demoskopea
June 15, 1974
×

Citation

Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-espresso-case-history


Research papers

Segmentation of a local newspaper market from an editorial point of view

In a study for a local daily newspaper we have developed a method to classify readers according to their interests for several types of news, such as local news, sport news, sensational items, international, political, cultural, social news, etc. The...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Anton Oosterhuis
June 15, 1974
×

Citation

Oosterhuis, A. (1974a, June 15). Segmentation of a local newspaper market from an editorial point of view. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/segmentation-of-a-local-newspaper-market-from-an-editorial-point-of-view


Research papers

Discussion opening on Mr. Laborie's paper

Fuller's comment on the paper "Organising an opinion and market research company" by J. Fuller.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
×

Citation

Fuller, J. A. (1974a, May 01). Discussion opening on Mr. Laborie's paper. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-laborie-s-paper


Research papers

Organising an opinion and market research company

When reflecting on organising an opinion and market research company, the first difficulty is the necessity not to find a good organisation but to find a good organisation convenient for the men who put it into practice. The problem is that of being...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
May 1, 1974
×

Citation

Laborie, J. (1974a, May 01). Organising an opinion and market research company. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/organising-an-opinion-and-market-research-company


Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
×

Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information